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Basic Steps And Ground Rules For Rookie Managers And New Companies

Beginnings are not easy by definition; moreover, they are stressful and tense, marked with anxiousness and doubt about the new start and the things that lie ahead.

To keep their calm, people guide themselves on the very beginning of their way and repeat as a mantra why they are there, what their expectations,aims and eventually problems are. In a similar way, rookie managers ask themselves questions and answer them accordingly in order to remember their qualities, aspirations and expectations.

In short, everything comes down to seeing that event management is a serious, demanding, hard work, which includes:

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  • Communication with clients and associates
  • Fulfilling the wishes of the client and consulting them
  • Coordinating the team
  • Assigning tasks to staff
  • Solving myriad of problems.

 

Thinking about this along with doing the actual work of planning can give you a slight headache. The way out, in the form of means for overcoming the intimidation of beginnings or panic of the unknown, is focusing the attention on the basic steps or ground rules we see as crucial aid for any new event manager.

Degree or not?

If you are asking yourself this question, then you do not have a degree in event management. That is alright, you don’t need a degree for this job. But, if you want to have one, it is on you.

Event management market is huge.Dr. Joe Goldblatt, certified special events professional, said in his study that special event spending worldwide is 500 billion dollars. It is promising when you see that the vastness of demand, but terrifying when you realize the same for competition. What you must is to stand out from the masses in every possible way, and one of the ways is to graduate.

Degree will shorten the time required for the commencement of work. How? The knowledge which you would have to acquire alone, you get served on a silver platter by experts. And other than that, a framed shiny diploma gives you a head start in attracting clients.

Gaining experience

After graduation, you will already have some experience - more theoretical than practical - but still experience. Unfortunately, it is not enough for staring a company. This is why you need more practical experience to decorate your portfolio with.How to assemble a portfolio when I have not started to work yet? Volunteering is the answer! Apply for a job in a well established event management company and learn the secrets, tricks and catches.

The budget plan

You need to know or calculate the incomings and outgoings. Firstly, make a research on renting offices; you can go with smaller size at the beginning especially if that means a better location. Determine whether you will have and how many employees and what are the initial costs. It is good to have some equipment, too, so as to save on rentals.

Business plan

Of course, as in any other business, there must be a business plan. Start by choosing a sounding name for your future company. It should be easy to remember, and related to the type of your management. Also, specify the services you will offer and the types of events that you are going to organize. Be realistic and stick to the plan. It is easy to wander off and get lost on your way, but this is where firm guidelines come in handy. Stay grounded when determining prices, but do not underestimate yourself. Low prices can send the wrong message to clients.

Find as fancy office as your budget allows

What does fancy mean in this case?
The premises make the first impression on a potential client. Your office must look modern, neat and clean. It is desirable to be comfortable, and to contain items that you use on your events or that you can incorporate.

A perfect office location is easily reached, in not too busy street, near the main roads and public transport stations. If not meeting all of the criteria, try to get some of them as they can make a difference to the change of heart for some clients

Find suppliers

This does not mean that you should immediately sign a contract and move to business. On the contrary, it means research, visiting local suppliers, and equipment rentals doing a background check and setting up appointments. Make sure you your contracts are not long-term until you are sure they satisfy your needs and scream quality.

Do everything legit

Without question, you want your papers to be in order and permissions to be in place. If you do not have the time or knowledge to do this by yourself, hire an agency. It is likely that your clients will check your papers before they hire you.

Employ workers

In order to keep everything at a high level, ensure quality and to keep your strengths, you will go about hiring workers. A head start is hiring those whose experience can be used for covering multiple kinds of events instead of only one. Go for volunteers, but still make sure you have a few experienced people to coordinate and advise. By all means, keep the budget you previously determined in mind.

Online image

Strong online image and active online presence are important nowadays. We do not have to rant about Facebook, Twitter, and Linkedin, as they speak for themselves, or give advice about creating a professional website page which you will update regularly. What we want to say is that you need to be honest to yourself on this issue and if you have a slightest doubt in your expertise regarding online marketing, you should hand it over to an expert. There will be no confidence on the part of your clients if the image you give is mediocre or not good enough. If you want to dazzle and leave them speechless – then do it with style.

Create and implement a marketing plan

Besides the old-school way of advertising (television, radio, flyers, posters, social networks, etc.,), which has a substantial reach and impact, you, as a new manager, must be constantly present in the real world. Any job is difficult to do without acquaintances and connections. Organize charity events, employ volunteers; do whatever you need to make your name heard and to appear purposefully in public.
These are only basic guidelines to save you from panic attacks and daunting starts. Your beginning will be as successful as you make it and as committed you turn out to be.

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