WordPress Event Ticketing

Organizing an event is a bit like hosting a dinner party for a hundred (or a few thousand) people — except you probably won’t know most of them personally, and someone will ask where the bathrooms are three times before you finish your first coffee.

But here’s the secret sauce to keeping everything running smoothly: communication. Not just the emails or Facebook posts, but the entire flow of how you talk to your attendees — before, during, and after the event.

So let’s talk about it. And more importantly, let’s talk about how Tickera — along with a few trusty add-ons — can help you master the fine art of keeping your attendees informed, engaged, and not yelling “Where’s my ticket?” ten minutes before showtime.

Part 1: Before the event — setting the tone

First impressions count. And when it comes to your event, the “before” phase is where you win trust, set expectations, and build buzz. People want to feel confident that the event they just spent their hard-earned money on is going to deliver.

So, how do you set that tone?

Your website is your event’s front porch

Your event website isn’t just a place to dump details — it’s your central hub of clarity.

Make sure it answers the obvious (but easy-to-overlook) questions:

• What’s the event about?
• Where is it?
• When should people show up?
• Is there parking?
• Is it outdoors? Indoors? Indoors with the windows open?

If you’re using Tickera, this is where your ticketing starts — so keep your event pages clean, add those nice featured images, and make it easy and logical to add tickets to cart.

The power of email before anything begins

Tickera allows you to collect customer emails during the checkout process. And if you’re smart about it, you’ll put those addresses to work long before doors open.

Add-ons like:

• Mailchimp Newsletter
• Sendloop Newsletter
• Customer Connect

…can automatically add customer emails to mailing lists, helping you send timely event updates, exclusive pre-event info, and subtle reminders like “Hey, you bought a ticket — maybe don’t forget about it.”

This is especially useful for last-minute changes: venue updates, start time tweaks, or “Heads up: the parking lot’s now a food truck festival, park two blocks over.”

Social media isn’t optional

Yes, your cousin may still be using Facebook to post blurry dog photos from 2014, but that doesn’t mean social is dead. In fact, it’s one of the best ways to build momentum.

Use Instagram for behind-the-scenes photos. Tweet (or X?) for quick updates. Go live on Facebook or TikTok for quick Q&As. Share trailers, interviews, or snippets of past events on YouTube.

In fact, we dove deep into this in our blog post about using YouTube for event promotion, which you should absolutely read if you're planning something big and visual.

Bottom line: Don’t just say “Hey, we have an event!” — show people why it’s worth showing up.

Part 2: During the event — calm, collected, and connected

Alright, the big day is here. Your job now is to keep things moving, avoid hiccups, and make sure attendees feel guided, not abandoned in a sea of tickets and sandwich platters.

Check-in is communication, too

We tend to think of check-in as purely logistical. But when someone walks up with a ticket, how they’re welcomed says a lot about your event which we have discussed a few weeks earlier here.

That’s where Tickera’s Checkinera app (or Checkinera Web) comes in handy. Fast, accurate scanning gets people inside quickly — and less time in line means more time enjoying what they came for.

If you're using custom forms during checkout (like meal preferences or T-shirt sizes), consider enabling the redirect to attendee info screen — a helpful way for your check-in team to confirm details instantly:
Learn how to enable that here

Let attendees know when they’ve arrived

This is where the Check-in Notifications add-on shines. It automatically sends an email to the customer when their ticket is checked in.

It’s a simple touch, but it builds trust. Whether it’s just a digital receipt of entry or part of a longer email where you can describe what to expect on the event or, in cases of bigger areas, where is what at the event space.

Pair that with in-person signage (“Gate A – Assigned Seating,” “Gate B – General Admission,” “Restrooms This Way Please”) and your event suddenly feels… smooth. Intentional. Professional.

And when things feel that organized, people relax — and that’s when the fun really starts.

Part 3: After the event — don’t go dark

So the lights are down, the floors are sticky, and your team is wondering how long it’ll take to tear down the stage. You did it. But you’re not quite done yet.

Because the post-event phase? That’s where the next event is born.

Follow-up emails are more powerful than you think

This is your thank-you moment. A simple “Thanks for coming!” goes a long way, especially if it includes:

• A link to a photo gallery or highlight reel
• A feedback form
• A heads-up about future events

And if you’re using Mailchimp, Sendloop, or Customer Connect, you already have those email lists ready to go. You don’t need to track down email addresses or export spreadsheets — just craft the message and hit send.

Need ideas? We explored this a bit in our earlier post on engaging with customers before and after your event. (Spoiler: following up makes you look very professional.)

Keep social alive

Just because the event is over doesn’t mean your socials need to go quiet.

Post recaps. Share testimonials. Highlight cool moments. Tag attendees (they’ll appreciate it). And most importantly, start teasing what’s next. “We’re doing it again in six months” hits different when you post it the day after a smashing success.

Also, don’t be afraid to ask your audience: What did you love? What could we do better next time?

The people who respond are your superfans — the ones most likely to buy early, spread the word, and bring friends next time.

Final thoughts

You can run a great event with strong logistics. But if your communication game is weak? People remember the confusion more than the content.

With Tickera and a few handy add-ons, you’ve got everything you need to keep your customers in the loop, in the venue, and in love with your event — from the day they discover it to the day after it ends.

Here’s your checklist:

• Use Mailchimp, Sendloop, or Customer Connect to build mailing lists from ticket sales
• Keep your website clear, current, and informative
• Use Checkinera and check-in notifications to create a smooth entry flow
• Make social media your backstage pass — before, during, and after the event
• Always follow up. Always.

Until next Tuesday...