How to Add Adobe Fonts (Formerly Typekit) to Your WordPress Site

Typography shapes the first impression of your website. The best site in the world loses readers if the type is hard to read, so good fonts matter. Many themes include Google Fonts, and you can self-host custom fonts — but another strong option is Adobe Fonts, the service formerly known as Typekit. Here is how to use it on your WordPress event site.

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What It Costs

Adobe Fonts is included with an Adobe Creative Cloud subscription — there is no separate per-font fee for using the library on your site. If you already pay for Creative Cloud for design work, you effectively get a large, high-quality font library for the web at no extra cost. If you do not subscribe to Adobe’s tools, that subscription is the real cost to weigh.

Why Choose Adobe Fonts

The appeal is quality and distinctiveness. Adobe Fonts offers a curated library of professional typefaces, including many you will not find in free collections. For an event brand that wants to stand out with more premium typography, it is a strong choice, and it integrates cleanly with the rest of the Adobe ecosystem if you design assets there too.

If your brand already lives in Adobe’s tools, Adobe Fonts keeps your type consistent from print to web.

How to Add It to WordPress

The process is straightforward. In Adobe Fonts, browse the library and create a “web project” containing the fonts and weights you want. Adobe then gives you an embed code (a small snippet) to add to your site’s header, after which you can use the fonts in your theme or CSS. Many themes, page builders, and dedicated plugins also let you connect Adobe Fonts without manually editing code.

1. Sign in to Adobe Fonts with your Creative Cloud account
2. Create a web project and add your chosen fonts and weights
3. Copy the embed code Adobe provides
4. Add it to your site header (via your theme, a plugin, or a header-scripts tool)
5. Apply the fonts in your theme settings or CSS, then test

Performance and Weights

As with any web fonts, performance matters. Each font and weight you load adds to page weight, so include only the styles you actually use rather than the whole family. Fonts can also cause layout shift as they load, so test your pages and keep an eye on speed — especially on ticket pages. Our guide on making your site fly covers the fundamentals.

When to Use Alternatives

Adobe Fonts is excellent, but it is not the only route. If you do not subscribe to Creative Cloud, Google Fonts offers a huge free library, and self-hosting fonts gives the best performance and avoids the privacy concerns of loading from external servers — which can matter for GDPR if you serve EU attendees. Our broader guide on adding custom fonts compares all the options, and our GDPR guide covers the privacy angle.

Final Thoughts

Adobe Fonts (formerly Typekit) is a great way to bring premium, distinctive typography to a WordPress event site, especially if you already use Creative Cloud. Create a web project, add the embed code or use a plugin, and load only the weights you need. If you do not subscribe to Adobe, Google Fonts or self-hosting may suit you better — the right choice depends on your budget, brand, and privacy needs.

FAQ

Is Typekit the same as Adobe Fonts?

Yes. Typekit was rebranded as Adobe Fonts in 2018 and folded into Adobe Creative Cloud. The service works the same way conceptually — you choose fonts and add them to your site — but you will now find it under the name Adobe Fonts.

How much does Adobe Fonts cost?

Adobe Fonts is included with an Adobe Creative Cloud subscription, with no separate per-font fee for web use. If you already subscribe for design tools, you effectively get the font library at no extra cost; if not, the Creative Cloud subscription is the cost to consider.

How do I add Adobe Fonts to WordPress?

Create a web project in Adobe Fonts with your chosen fonts and weights, copy the embed code Adobe provides, add it to your site header (via your theme, a plugin, or a header-scripts tool), then apply the fonts in your theme settings or CSS and test. Many plugins can connect Adobe Fonts without manual code.