Has Facebook Become Obsolete For Marketing Your Products?
Do you and how often use Facebook for marketing products and services? Are you one of those in favor of it, or you see this still ubiquitous social network as something so yesterday?
Some experts claim that Facebook has lost in popularity, yet, the great many turn to it for spreading the word of their brands, businesses, products, events and so on. Basically, we still use it for everything and truth to be told its ebbing is not in sight, not plain anyway.
Those who do not take advantage of it business-wise are maybe seen as mostly having fun while avidly clicking, scrolling, liking and sharing randomly, and as such they do not only comprise the target group but also a link that connects the virtual whole.
Facebook as a social network shapes and affects our reality; here are some facts that speak in favor of it when it comes to marketing.
It is actually spreading
According to a research published by eMarketer, by 2018 more than three-quarters of users will access Facebook via mobile (hence the market is growing).
To whom it may concern or put simply - targeting
Unlike other ways of advertising, Facebook’s handy feature of selecting the target group places it at the top of the marketing game. Not bothering those who don’t care rule out the annoyance factor and creating a negative connotation of your brand.
Always in touch
Real time responding and being in touch with customers and interested parties is a great advantage. Features that notify about the activities on your profile/page, messages, comments, likes and instant feedback, if used wisely, can undeniably create trust and bring you closer to your consumers.
Ranging from free to cheap
Facebook is inexpensive or even a free way of reaching people. Here are some things to do:
- Create a profile or page of your company, add friends, be active and interesting
- Create an ad, specify the target group and boost it by paying a few dollars
- Avoid being monotonous and repetitive
...and the number of your followers and therefore potential customers will increase.
YouTube and Facebook are close friends - let them hangout
We are visual beings and picture content still has a great influence when it comes to leaving impressions. However, virtual culture of today expresses the need for sharing visual content via various social networks. YouTube can also be a form of marketing which if used together with Facebook can bring you exceptional impact.
The power of a click
In the old-school ads, we would write and send an ad, it would be published and read eventually. The advantage of advertising through social networks is that we create our own ads, publish and even alter them at any time. In addition to that, we can easily and quickly change the marketing strategy if we find that it doesn’t go in the direction that we imagined and desired.
Insight option is worth gold
Closely related to the above mentioned is the insight option. Controlling the reach of the ad directs us to changing strategies until the aim is achieved. Unmistakeably, it is the soul of Facebook marketing campaigns.
Good old “create event” button will never be obsolete
We could even name this button the "manager button". When you have a product but need to spread the word, just click on it. The interested parties, associates, customers, you name it, will know what you want them to know.
“Call to action” button
As any prominent marketing manager will tell you, you must call your audience to action. Whatever the product is, or whatever the event is about, you want to engage the target group. You must never ever leave them without the option to react and respond to your input. Facebook recognised this need and that is how the greatness of online marketing was created:
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There is no dispute that you can benefit from this social network; the point is to play it right and follow certain rules. We will be there to see the future of this social network in all areas, some will definitely linger, but whatever the outcome is, why not enjoying and benefiting from it today.
Stay tuned for some of the next articles which will bring you ingenious strategies that use the most out of this powerful marketing tool.