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As an event manager, regardless of the type of events you specialize in, you have realized the importance of being up to date and following new trends in the industry. The practice and skill grow along with experience; however, knowledge must be the ground for successful practice and outstanding service.

Nowadays, everybody writes, and with your busy schedule, you may not find the time to make a selection of the literature which would be useful for you to go through. Some books from the following list will grow to your heart and you will use them as manuals, while others might be eye openers and Aha! moment enhancers. Whatever the conclusion you reach with these books is, one thing is certain, you will have the matter presented from different angles and you will get new and fresh ideas.

Meeting and Event Planning for Dummies

by Susan Friedmann

Do not let the title fool and mislead you into questioning the seriousness of the book. Every manager wants to organize a flawless event every time and this truly is a book where you will find out how to do just that. The author did an excellent job which will be especially appreciated by novices in the field who will absorb and cherish it. All of the essential elements of event organization are included and thus make this title invaluable.

Event Management for tourism, cultural, business and sporting events

by Lynn Van Der Wagen and Brenda R. Carlos

This comprehensive book about event management shows what is required for someone to become a successful event manager. Also, this piece gives an insight into the ways of design, planning, marketing, and staging an event. Readers can also learn how to manage their staff and resolve problems that occur. Some of the many topics that the authors craftily deal with are risk management, event evaluation, types of events, event marketing, promotion, leadership, and conference organizing.

The Event Marketing Handbook: Beyond logistic & Planning

by Allison Saget

Allison Saget is a marketing expert who owns a successful marketing consulting company, which is why her book earned its place on this list. In her book “The Event Marketing Handbook”, Saget advises marketing specialists how to achieve the highest ROI – a significant point in event management industry especially for those who thought they have mastered the organization part. Another part of the book which is interesting, in addition to being useful, is the one where the author speaks about ground matters related to the target audience and why it is useful to have celebrities appearing at events.

Events Management: Principles and Practice

by Razaq Raj

In our previous articles, we talked about the importance and the role

of practice along with learning about event management. Here is a book that gives students and event managers that practical element through theoretical approach, pivotal for event management business. Among other issues the author also covers:

• Event entrepreneurship
• Project management and financing
• Long term legacy and impacts

Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

by Judy Allen

Now, this is a long title.  However, after reading the book, you will realize that the name is actually short in comparison to what the book provides. This is a new release; previously, it was a best-seller bringing the latest trends in the event management business and helpful tips for organizing events. What makes this title different are case studies of successful and unsuccessful events.

Event Planning Tips: The Straight Scoop on How to Run a Successful Event (Event Planning, Event Planning Book, Event Planning Business)

by Natalie Johnson

We have chosen this book for our list because the author is primarily a blogger who is seriously engaged in the research of event planning and event management. The book is available in digital form and has fantastic recommendation from its readers (readers who are engaged in event management business and profit from it).

You will learn the following (and so much more):

• What is event management?
• Who is an ideal event manager?
• How to successfully plan your event?
• All you need to know about event marketing.
• Pre-event preparations and what they include.

The International Dictionary of Event Management

by Joe Goldblatt and Kathleen S. Nelson

Event management is widely developed field where managers use terms that an “ordinary” man often cannot understand and, let’s be honest, does not need. The International Dictionary of Event Management can be used by already established experts in the business who need to adapt their language to the clients’, or by non-experts who need to brush up on the event management terminology.

One reader made a comment on the book: “If the term exists, you'll find it here”which may be one of the best comments an author could wish for.

Professional Event Coordination

by Julia Rutherford Silvers

This publication deals with entire work process in event management and event logistics. Julia Rutherford Silvers CSEP is a former adjunct faculty member at the University of Nevada, Las Vegas, and UNLV Singapore Ltd, and industry consultant for The George Washington University Event Management Certificate Program and four-time International Special Events Society Esprit Award winner. Her expertise unquestionably raises the value of the content and promises success after implementation, which of course is only up to your will and engagement.

Event Risk Management and Safety

by Peter E. Tarlow

The events, particularly large scales events, do not only carry risks like drunken guests and aggressive fans. There is more to safety measures, their execution and how to do it instructions than what says on the instruction manual. Peter E. Tarlow is showing the reader the important elements of event risk management, safety, and security, as well as practical strategies and resources that can be used to foresee the risks, lower them and make the events safe.

A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions (Afp Fund Development)

by Kathy Kingston

We all know what the aims of fundraisings are. Moreover, we know how to organize them successfully and take the most out of them. What we maybe do not know is how to increase revenue by organizing different types of auctions. This book will give you tips and advice on how to achieve this goal, together with teaching you how to make a long-term relationship with donors and sponsor in order to secure continuous donations over a period of time – instead of making it a one-time-donation.

This is a short event management literature overview we see as useful and necessary. Reading has never been easier, or more accessible, but also cheaper than it is today. Most of the books are available for purchase online. If you do not like to wait for the delivery there are online editions available immediately upon payment. If you are a kindle fan, then you are familiar with the possibilities. In any case, there is no excuse for not reading as the road to success has been paved by so many experts; all you need is to know where to look.